Developing Your Brand

When one hears…

“Im Loving It”...

“Have It Your Way”...

“Taste The Rainbow”...

“Redbull Gives You Wings”...

“Like a Rock”...

“Eat Fresh” ...

...instantly McDonald's, Burger King, Skittles, Red bull, Chevrolet, and Subway come to mind.  The interesting thing about these slogans is they represent each brand successfully!

The brand.... it what sets them apart!  
Your Brand will be what sets YOU apart!

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      What is Branding? Simply defined, branding is the process of giving your product or service a unique identity or brand that people will be able to recognize and identify as yours.  In the entertainment business, it is very important to set precedence to your own brand.  If you do not take creative control in this process, it will be set for you.

      For instance, when one hears "Just Do It"-- Nike comes to mind.  As a matter of fact, the Nike swoosh alone speaks to great athletic wear; whether shoes, clothes or equipment. On the other hand, when you hear "King of Pop" or see a silver embellished glove we instantly think -- Michael Jackson.  The mere mention of these phrases or sight of these symbols triggers either of the brands.  This is a clear example of successful branding.

(EntertainmentMarketing: A Proven Means of Advertising and Product Branding)

How to Begin

Brand Tailers;Insanely Smart Ideas

      A couple of things should be taken into consideration when creating your brand.   One must know themselves, know their people and develop their niche.

(I Can’t Get No) Satisfaction From My Brand: Personal Branding for the Entertainment Industry

• Get to know who you are; this is where your character and integrity come into play.  
• Know the company you keep; the people who are on your team define who you are.
• Determine who it is you want to be known for; what do you do well?

Remember, your brand will likely follow you for the course of your career. It is worth the effort it takes to set the course on the right track!

Points to remember when creating your brand:

1. Gain expertise - in what services or goods you offer
2. Become Irreplaceable - be the preferred choice
3. Compelling - create memorable experiences
4. Set apart - your services and brand should set you above the rest
5. Strong relationships - build trust and recognition
6. Easy to find - be sure your brand is easy to remember

Other articles to consider:

• Entertainment Marketing: A Proven Means of Advertising and Product Branding
• The Importance of Branding Yourself Properly as an Entertainer 
• How To Brand Yourself Like A Celebrity (Even If You Think You're Not That Special)
• Why Branding Yourself is Important
• Brand Tailers;Insanely Smart Ideas

Breaking into the Entertainment Industry…

Breaking into the Entertainment Industry…

When an aspiring entrepreneur is eager for success, they begin to speak to other entrepreneurs, ask questions and find their niche.  An aspiring business owner works toward their Bachelors and Masters degrees in Business Administration. An aspiring educator begins to volunteer as a tutor while studying their subject of expertise. What exactly should one do to enter the entertainment business?

I’m glad you asked!

Whether you are an actor, actress, dancer, musician, singer, writer, DJ, etc., the following information will be helpful to you. 

For starters, get ready to go to work! Only a small percentage has made it in this industry with little effort—those of which were in the right place, at the right time, and knowing the right people. Relationships are vital; character and integrity are just as important as essential.  Raw talent is significant—at times that extra something or a strong first impression will create a lasting memory. Possessing the aforementioned qualities creates a good foundation for an industry career. 

A degree you say? 

Entertainment Industry Degrees 

Definitely!! A degree coupled with passion can place you at the top of any list.¹ Whether your degree is in journalism, business, fine arts, creative writing, broadcasting, or marketing; the entertainment industry has something for you.  It is up to you to decide which avenue you wish to pursue and what type of brand you want to portray. Creating your brand early is very important, for this is who you will become and most importantly who you will be to those in need of your talent and/or services.

 Entertainment Power Players. How to Break into the Entertainment Industry—For anyone

Lastly, there are seven fundamentals to consider when breaking into the Entertainment Industry…

1.     Plan – write down your vision and goals

2.     Research – gather your resources: industry magazines, web-sites, publications

3.     Branding – create your personal brand via resumes, portfolios, social media, etc.

4.     Network – join industry organizations and associations, attend industry events.

5.     PLN – create personal learning network to stay abreast of industry news

6.     Passion – never loose your drive, give it your all.

7.     Never give up!

Extras:

- Advice from industry executives:

Arny Schorr, S’more Entertainment – a distribution company

Russell Simmons – CEO of Rush Communications, Entrepreneur, Pioneer of Hip-Hop Label Def Jam                                                                                                    

 (courtesy of Get It Done)

-   Information on Digital Content aggregator are made - Digital Distribution Aggregation           (courtesy of Bennett Law Office)

^{1 Exforsys, Inc. (2006) Breaking Into The Entertainment Industry With Your Degree}

 Entertainment Power Players. How to Break into the Entertainment Industry—For anyone