In prior blog post, we’ve spoken toward staying relevant and
fresh—in Reinventing
Yourself in Entertainment we highlight comedian Joe Clair and his ability
to stay fresh and relevant throughout his career. We’ve also spoken to taking
ownership of one’s talent –often time businesses, entrepreneurs, and events
alike; get caught up in the everyday hustle and loose grip of where their
future is headed. Case and point; South
by South-west (SXSW) is an example of an event loosing “relevance”.  | |
| facebook.com |
SXSW is a music conference and festival
that began in 1986. In 1994, the
conferences added a film and
interactive component to accommodate the growth in these industries.1 Every
March, Austin, TX was flooded with consumers, businesspersons and fans alike
for the event. However in the years
prior to 2007, the conference began to loose its relevance. In
2007, an interview with Mark Zuckerberg2 may have been the
jumpstart to the explosive results SXSW has received in recent years.
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Companies are wrapping their vans
toward their target markets to ensure brand awareness, and attendance numbers
are skyrocketing. Increasing attendance
numbers had a USA Today article asking, “With
attendance up 30%, has SXSWi gotten too big?”3 . The article speaks to Internet
inclusion of the conference. Not only
does the conference speak to the music culture, but also was one of the first
to embrace the culture of the Internet—allowing digital marketing, interactive
tweets, Facebook, LinkedIn and other booths throughout the city.
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| Forbes.com |
SXSW has also become the arena for start-ups to find their
investors—Shaquille O’Neal himself stated that he was “packing for his
business trip to South by Southwest Interactive. Yes, a business trip.”4 In his article, SXSW - more relevant than
ever, author, Joe Braidwood makes one thing clear “while it's clear that the
scale and organization of the show has definitely changed since the early
years, I'm strongly of the view that the event has never been more relevant.”
Overall SXSW is the ideal go to place for anyone wanting to
succeed in Music, Film or Interactive technology. Austin, TX is definitely the place to be in
March.
1. http://sxsw.com/about/history
2. Braidwood, Joe. (2013.) SXSW - more relevant than ever. Retrieved March 10, 2013 from
3. Swarts, Jon. (2011) USA Today: With attendance up 30%,
has SXSWi gotten too big? Retrieved March 10, 2013 from http://content.usatoday.com/communities/technologylive/post/2011/03/final-thoughts-from-sxswi/1#.UT0_IOhMZgM
4. Hernandez, Brian Anthony. (2013) Need Funding? Pass Shaq
Your 15-Second Startup Pitch on Tout. Retrieved on March 10, 2013 from http://mashable.com/2013/03/09/pitch-shaq-tout-sxsw/
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